Class begins monday, January 8, 2024
This course is your GUIDE
to Landing Features in Magazines, TV, & Radio!
This interactive seven-week workshop teaches you the tips and tricks to pitching media outlets and securing interviews.
A good publicist typically costs $4k to $5k a month. Many require at least a three-month commitment.
Learning HOW to THINK and PITCH like a publicist is a skill you can implement FOR YEARS!
WANT MORE INFO? SIGN-UP FOR A WEBINAR!
WHAT YOU’LL LEARN
x How to pitch media outlets directly, without an expensive publicist
x How to position your business and brand for optimal press coverage
x How to share your story
x How to find editors & producers
x How to craft a winning press release
x How to align your business with holidays and trending current events, so that you can pitch media outlets year-round
This course doesn’t throw a bunch of content at you and leave you to figure out how to implement it on your own. It’s an INTERACTIVE workshop that provides instruction, weekly practice exercises, PERSONALIZED instructor feedback, and weekly GROUP COACHING sessions.
As a BONUS, after you complete the course, you will receive FREE monthly group coaching sessions for THREE months! This provides you with support and accountability for an ENTIRE QUARTER AFTER you complete the course!
This workshop is comprehensive. Please be prepared to dedicate approximately 4 hours each week to completing the lessons, exercises, and coaching session.
MEET YOUR COURSE INSTRUCTOR
COURSE CURRICULUM
The Power Of The Media
Learn how media ecosystems operate, including the different types of stories and interviews
Learn the different avenues to land media interviews and features
Understand the chain of command for magazines and TV shows
The Power of Story
Learn how stories fuel media interviews
Discover how to craft and tell your unique story to news outlets
The Power of the Pitch
See how pitching strategically positions you and your brand
Practice writing winning pitches and press releases
Master the Prism Pitching Method, which will help you create countless pitches
Finding the Right Storytellers
Unlock how to identify the writers, editors, and producers that want to tell YOUR STORY
Hear the 3 Biggest Mistakes that will make editors and producers Delete your pitch
Crafting Your Media Kit
Discover the purpose of a media kit and how to craft one
Determine the types of pictures you should include & EXCLUDE from your media kit
Acing Your Media Interview
Discover the tips & tricks that will help you prepare for a media interview
Learn the Do’s and Don’ts of dressing for the camera
Participate in a live, mock TV interview
Crafting Your Media Plan
Identify the unique strengths that give you a competitive advantage when pitching. (We ALL have them.)
Create a three-month media engagement plan. (You will implement the plan alongside your coaching circle for the three months following the workshop.)
HAVE QUESTIONS ABOUT THE COURSE?
Sign up for a FREE WEBINAR to hear more about the course & see if it’s a good fit for you!